D2C haircare startup &Done has secured $3 Mn (INR 26.9 Cr) in a Series A funding round led by RTP Global, with participation from institutional investors Suashish and All In Capital. Angel investors like Info Edge Ventures’ partner Kitty Agarwal, Titan Capital cofounders Kunal Bahl and Rohit Bansal and Mirae Asset Venture India CEO Puneet Kumar also participated in the round.
The funding round would enable &Done to expand its product portfolio, cofounder Saumya Yadav told Inc42. Further, a portion of the capital will also be utilised for marketing as well as enable deeper partnerships with salons in India.
Founded in 2023 by Yadav and Atit Jain, &Done offers science-backed haircare solutions by creating biotech-powered, salon-tested formulations for Indian hair. The brand sources premium ingredients from labs in Japan, the UK, and the US, and manufactures its products in Hyderabad.
&Done launched its D2C line of products roughly six months ago, with a product range of shampoo, conditioner and serum of one variety, which is made available in about 500 premium salons in the country such as Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Telangana in less than one year of its launch.
Notably, the Gurugram-based startup raised INR 6.5 Cr in a pre-seed funding round led by All In Capital and MG Investments, in November 2025.
The development comes at a time when there has been a higher traction for haircare brands in the D2C space, driving investors to pour their capital into startups operating in this arena.
While numerous brands have come up with haircare solutions, emerging haircare labels are working on building solutions to cater to the Indian audience, and in this light, the country’s professional haircare market is projected to grow at 11% CAGR to reach $959.6 Mn by 2031.
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