JioHotstar’s Red Carpet For Startups
With IPL 2025 fast approaching, JioHotstar is rolling out the red carpet for startups and small businesses, offering targeted ads at “affordable” rates to advertise during the marquee cricket tournament.
With ad packages starting as low as INR 15 Lakh and going all the way to INR 1.5 Cr, the streaming giant will be looking to leverage the league’s reach and JioHotstar’s massive scale and “digital precision” to enable a broad spectrum of advertisers to grab eyeballs during the tournament.
To lure startups and SMEs, the streaming giant will also allow brands to target their specific audiences based on over 100 advanced targeting options, including demographics, language, and interests. In addition, it has partnered with Nielsen to validate audience measurement for live digital sports.
Going the extra mile, JioHotstar has also launched an SMB outreach programme across 10 cities and will look to host events and attract 1,000-2,000 advertisers at each of these sessions.
At the heart of this is the popularity of the IPL, which is among the most viewed sports leagues in the world. Understandably, what could be a better way to boost the top and bottom lines of the newly formed entity that recently resorted to layoff to eliminate redundant and overlapping roles
While we will keep a close eye on the impact of its new strategy on boosting the top line numbers, here is how JioHotstar has rolled out a red carpet for startups this IPL season. Continue reading…
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