Mumbai-based 3D visualisation startup Eccentric (formerly Eccentric Engine) has raised $5 Mn (INR 43.26 Cr) in a Pre-Series A funding round co-led by Exfinity Venture Partners and Arkam Ventures.
The company plans to use the fresh capital to shore up the development of its proprietary One3D platform and expand its global footprint.
“With groundbreaking advancements in hardware and AI, the scale of the opportunity has never been greater. The funds will be pivotal in advancing our product tech and driving international expansion, bringing this visualisation movement from India to the world,” Eccentric cofounder and CEO Varun Shah told Inc42.
Managing director at Arkam Ventures Rahul Chandra added, “… Eccentric, with its cutting-edge One3D platform, has the edge to lead the charge in this space by addressing critical challenges of scalability, cost-efficiency, and accessibility, empowering automotive OEMs to redefine how they engage with customers”.
Founded in 2012 by Gaurav Rane and Varun Shah, Eccentric offers real-time 3D rendering solutions for automotive retail. The startup’s One3D platform converts CAD models of original equipment manufacturers (OEMs) into interactive retail experiences.
The company claims to serve as a visualisation partner for major automakers such as Maruti Suzuki, Tata Motors, Toyota, Hyundai and Stellantis in India. It also has operations in countries like South Africa, Japan, Korea, Australia, Malaysia and Indonesia among others.
Eccentric claims that its One3D platform has helped OEMs and dealerships achieve 2X to 3X increase in customer intent-to-purchase and 40% reduction in purchase timelines.
Going forward, the startup has set its eyes on further strengthening its research and development (R&D), ramping up go-to-market (GTM) strategy and unveiling an advanced version of its One3D platform by mid-2025.
The company also plans to expand across six continents by 2026 with a specific focus on the US and Europe.
It is pertinent to note that the latest investment marks Arkam’s second bet in the immersive technology space, following its INR 29 Cr ($3.5 Mn) investment in VR-based industrial skilling startup Cusmat in February 2023.
Eccentric competes with the likes of homegrown players such as PreImage, BigThinx, Foyr, Furdo, among others across various categories. The startup operates in the larger global 3D visualisation and rendering software market, which is projected to become a $24 Bn opportunity in the next decade.
The post Eccentric Bags $5 Mn To Build 3D Visualisation Tools For Enterprises appeared first on Inc42 Media.
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