Logistics SaaS startup Pidge has raised INR 120 Cr in its Series A round led by Spain-based investment firm La Vida es Chula (LVEC). This was LVEC’s first investment in India.
The startup plans to use the fresh capital to strengthen its tech and product stack, expand its presence in tier II & III cities, and build internal capabilities for the next stage of growth. It also intends to run pilots in select international markets.
Founded in 2019 by Ratnesh Verma and Rushil Mohan, Pidge provides an AI-powered platform that integrates a brand’s fleet with regional vendors and third-party logistics providers to optimise order allocation, reduce delivery time and cut costs. The startup claims to work with more than 20,000 brands across quick commerce, retail, apparel, pharma and food delivery sectors in over 50 cities.
Pidge competes indirectly with large logistics players but positions itself as the only interoperable, supply-agnostic layer in the market. Prior to this, it raised INR 25 Cr in its pre-Series A funding round from Mountain Partners and Indian Angels Network (IAN) in 2023.
The fundraise comes at a time when Pidge claims to be seeing a sharp growth in its business. CEO Verma told Inc42 that the startup has grown 10X over the last year, ending FY25 with INR 25 Cr operating revenue. It is currently at an annualised run rate of about INR 250 Cr and expects to cross INR 200 Cr in revenue in FY26 and turn EBITDA positive by FY27.
With the fresh funding, Pidge aims to scale its supply integrations, deploy faster allocation tools and widen its presence in smaller cities that still lack stable delivery infrastructure.
Verma highlighted that Pidge is not a delivery startup but an operating system provider for logistics — designed for businesses that need speed, accuracy and predictability. He said that while ecommerce demand is doubling every two to three years, supply is not keeping pace.
Rider productivity has also fallen as consumers demand faster deliveries. “You’re not going to change consumer behaviour. The consumer wants it faster. Whether it is 10 minutes or 30 minutes, that will keep shifting, but the pressure on supply will remain,” he added.
The founder said that India’s delivery ecosystem is divided across self-delivery, third-party logistics and an unorganised workforce, which makes up nearly 87% of supply. While most businesses juggle these channels separately, Pidge helps them integrate them.
“We are the only ones in the country that offer an interoperable platform across organised and unorganised supply,” Verma said. “We bring digital parity so businesses can work seamlessly regardless of how they choose to deliver.”
Pidge’s platform, powered by tools like Titan and MORRE, sits between demand from ecommerce, retail, food and pharma companies, and supply from organised and unorganised rider networks. Titan, its AI-based allocation engine, is now in its second version.
While typical allocation times in the sector hover around one minute forty seconds, Pidge claims to have reduced this to under 30 seconds with higher accuracy, which is crucial for 10-20 minute deliveries.
The startup uses a single backend that adapts to the needs of each business. Food delivery may require 10-minute service level agreements (SLAs), while medicine deliveries may need 30 minutes. “Our AI models customise themselves to your requirements,” Verma said. “The parameters vary, but the platform stays the same.”
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