D2C superfood brand Nourish You has secured INR 16 Cr (about $1.8 Mn) in its Series A funding round, led by SIDBI Venture Capital.
In a statement, the startup said it would use the capital to scale its operations, enhance customer retention, and drive market expansion.
Nourish You is also looking to diversify its product offerings in the superfoods and protein categories. The startup is looking to strengthen its presence in international markets like Australia, Europe, and the US.
A part of the funds will also be used to integrate AI-driven technology to offer personalised consumer experiences, fostering deeper engagement and brand loyalty, it added.
Nourish You, founded in 2015 by Krishna Reddy, Rakesh Kilaru and Sowmya Reddy, sells nutrient-rich breakfast food products and snacks via its website, ecommerce marketplaces and quick commerce platforms.
“This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader,” cofounder Reddy said on the funding.
Including the latest funding, the Hyderabad-based startup has raised almost $4 Mn to date. It counts the likes of Nikhil Kamath, Samantha Ruth Prabhu, Y Janardhana Rao, Rohit Chennamaneni, Abhijeet Pai and Abhinay Bollineni among its investors.
In December 2023, Nourish You acquired Bengaluru-based One Good (erstwhile Goodmylk) that sells vegan dairy products for an undisclosed sum.
Amid the rise in disposable incomes in the country, the food and beverage industry has been seeing rapid growth for the last few years. Within this segment, quick and healthier alternatives have been gaining a lot of traction.
As a result, brands such as Nourish You, which sells healthy breakfast options such as muesli, quinoa, millet milk, among others, are seeing a lot of demand.
Nourish You competes with the likes of Oziva, Origin Nutrition, GoodDot, among others.
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