Amid rising sales of its flagship iPhone devices in the country, tech giant Apple has rolled out the Apple Store app in India as it looks to ramp up its retail presence in the world’s second-largest smartphone market.
Users can download the app from the App Store and purchase Apple products directly while receiving customised shopping recommendations, the iPhone maker said in a statement on Friday (January 16).
The Apple Store app features dedicated tabs for products, customised shopping recommendations, and after-purchase support such as online personal setup sessions with Apple specialists.
Additionally, the app lets shoppers upgrade their Mac devices with a more powerful chip, extra memory, or additional storage. It also offers delivery and pickup of Apple products.
“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online.
The move comes at a time when Apple is looking to strengthen its footprint in India. The year 2023 saw the iPhone maker opening its first physical stores in Delhi and Mumbai. The tech giant is set to open four more brick-and-mortar stores in Bengaluru, Pune, Delhi NCR, and Mumbai in the coming days.
(The story will be updated soon.)
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