An application that converts video formats to iTunes formats

Roxio, a division of Sonic Solutions recently announced a software application called the crunch which could be used for quickly and easily converting computer-based video entertainment for viewing in the living room through Apple TV. By using this application soon users can converts computer-based video file formats and DVDs into files that can be viewed on an Apple TV, iPod and the soon-to-be-released iPhone.

With Apple TV, users are able to download movies, music and TV shows from iTunes and then sync wirelessly from their Mac or PC so that they can watch the downloaded movie, TV show or other entertainment content on their widescreen TV. Supporting a broad range of personal video content including DVD-Video, MPEG-1, MPEG-2 and DivX files. Roxio Crunch enables users to convert DVD movies and discs that were created with Toast, iDVD, DVD Studio Pro and other DVD authoring applications. The video converter also enables users to save space by selecting individual titles and languages, select audio tracks to use for each source DVD-title and capture screen shots of DVD video during preview.

Roxio Crunch requires Mac OS X 10.4.9, 256MB RAM, 50MB of free hard disk space for installation and up to 15GB of temporary free disk space during usage, QuickTime 7.1.5 or later and iTunes 7.1.1 or later. It is available for download at an introductory price of $40. A dual-platform Mac and Microsoft Windows version will be available at retail stores later this quarter.

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